Once upon a time … Where to from here:
The optimal framework for your transmedia storytelling campaign
Transmedia is an interesting, new, collaborative and innovative way in which products and services today can be promoted and tell a greater story. Now known by some as expanded storytelling, transmedia is “where integral elements of fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience” (Jenkins, 2007). The purpose of this short case study, is to find an ideal framework from the many already developed and apply this to an existing transmedia filled project that I will then bring forward into my own project.